Hollister Develops Holiday Collab

Hollister, a division of Abercrombie & Fitch, has tapped Sydney Sierota, lead singer of the band Echosmith, to create a limited edition apparel collection.

April 6, 2018

Teen apparel retailer is pairing with Echosmith front woman for partywear

collection.

Hollister, a division of Abercrombie & Fitch, has tapped Sydney Sierota, lead singer of the band Echosmith, to create a limited edition apparel collection.

"The inspiration was a lot of sparkles, we just wanted to have fun! I love dressing up, whether or not I have a reason. Something about it just makes me feel awesome. I think a lot of people can agree with that," says Sierota. "I was very excited to have the opportunity of designing a collection with Hollister and it was such a collaborative process with the entire team. I can't wait to see how fans style the pieces in their own, unique way."

"Sydney embodies everything Hollister, a true Cali girl, fun and optimistic. We loved getting to know her better and what made clothes stand out for her," says Lisa Lowman, senior vice president, Hollister Design. "From our inspiration shopping trips, to the fits

and details of the product, she knew exactly how she wanted this collection to take shape and we love every piece."