Hoka Announces Collaboration with thisisneverthat

The apparel collection launches on March 18.
License Global

March 13, 2021

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Hoka One One, a division of Deckers Brands, announces a collaboration with Seoul-based fashion brand thisisneverthat.

The limited new collection will feature a special-edition colorway of the Speedgoat 4 trail shoe, as well as an apparel capsule designed for exploration, active use and all-day wear.

"Before working with Hoka, thisisneverthat had never developed true performance products," says Jinwoo Park, designer, special projects, thisisneverthat. "The collaboration combines thisisneverthat's unique aesthetic vision with two of Hoka's defining features: its technical prowess and its signature blue color."

The TINT x Hoka Speedgoat 4 features an all-new white colorway with blue accents.

The apparel capsule includes:

  • A wind-resistant hooded pullover;

    • A performance six-inch short;

      • A T-shirt;

        • bucket hat and 

          • performance crew sock

            "The Hoka x thisisneverthat collab is the union of premium performance and premium streetwear, with the end result being greater than the sum of its parts," says Gretchen Weimer, vice president, product, Hoka. "This partnership between two bold and innovative brands provides a

            new perspective on how our shoes and apparel can empower people to move all day in comfort and style."

            The collection will be available for pre-sale starting March 18 at Bodega, END and thisisneverthat.com. It will be available at hokaoneone.com and other select retailers starting March 19.

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