Fast fashion brand H&M has teamed up with Australian athleisure company P.E Nation for a sustainably sourced fashion collection.
The collection is made from materials including organic cotton and recycled polyester. It features activewear, skirts, swimwear, t-shirts and undergarments in black, white, gray marl, sand, mint green, neon pink and pops of bright orange.
“With H&M, we wanted to create an original P.E feel with a fresh new color palette that uses recycled, organic or other more sustainable fabrications,” says Pip Edwards, co-founder, P.E Nation. “We reimagined P.E signature silhouettes and remixed them with new fabrications, neon and unexpected trims. We went for the best-selling athleisure pieces and threw in some fashion tees and skirts, plus accessories, to complete the P.E Nation woman.”
The new line boasts large logos and tie-dye patterns along with elastic waistbands and zip details. It is now available in select stores worldwide as well as on hm.com starting Mar. 5.
“All the pieces work so well together – it’s very easy to mix and match the whole collection,” says Claire Tregoning, co-founder, P.E Nation. “I love the pleated skirt and the spray jacket as a look, the pink active set is super fun, and I also love the swimwear and the slides, of course. I love to mix feminine and masculine styles for the ultimate tomboy street look. The most exciting thing about this collaboration, however, is that it is a more sustainable, conscious collection.”