The collection is made from materials including organic cotton and recycled polyester. It features activewear, skirts, swimwear, t-shirts and undergarments in black, white, gray marl, sand, mint green, neon pink and pops of bright orange.
“With H&M, we wanted to create an original P.E feel with a fresh new color palette that uses recycled, organic or other more sustainable fabrications,” says Pip Edwards, co-founder, P.E Nation. “We reimagined P.E signature silhouettes and remixed them with new fabrications, neon and unexpected trims. We went for the best-selling athleisure pieces and threw in some fashion tees and skirts, plus accessories, to complete the P.E Nation woman.”
The new line boasts large logos and tie-dye patterns along with elastic waistbands and zip details. It is now available in select stores worldwide as well as on hm.com starting Mar. 5.
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