H&M, Netflix Team for ‘To All The Boys I’ve Loved Before’ Line

The fast-fashion retailer has teamed with Netflix for its latest collaboration.
License Global

April 3, 2020

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Netflix has teamed with fast-fashion retailer H&M for its latest collaboration. A new collection based on “To All The Boys I’ve Loved Before,” a hit teen movie franchise on the streaming service, has been launched on H&M’s online store.

The collection is reportedly inspired by lead character Lara Jean and includes six pieces: slogan tees, a pink puff shoulder dress, crop tops and floral prints.

“This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films,” says Emily Björkeheim, head, H&M’s Design Divided.

Fans can also go on Instagram to step inside Lara Jean’s room via a 360-degree virtual experience filter. Fans can use this to see closeup details from the films.

The collection is available now.

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