The fast-fashion retailer has teamed with Netflix for its latest collaboration.

License Global

April 3, 2020

1 Min Read
toalltheboyshandm.png

Netflix has teamed with fast-fashion retailer H&M for its latest collaboration. A new collection based on “To All The Boys I’ve Loved Before,” a hit teen movie franchise on the streaming service, has been launched on H&M’s online store.

The collection is reportedly inspired by lead character Lara Jean and includes six pieces: slogan tees, a pink puff shoulder dress, crop tops and floral prints.

“This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films,” says Emily Björkeheim, head, H&M’s Design Divided.

Fans can also go on Instagram to step inside Lara Jean’s room via a 360-degree virtual experience filter. Fans can use this to see closeup details from the films.

The collection is available now.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like