License Global
April 3, 2020
Netflix has teamed with fast-fashion retailer H&M for its latest collaboration. A new collection based on “To All The Boys I’ve Loved Before,” a hit teen movie franchise on the streaming service, has been launched on H&M’s online store.
The collection is reportedly inspired by lead character Lara Jean and includes six pieces: slogan tees, a pink puff shoulder dress, crop tops and floral prints.
“This new spring collection is our celebration of the rom-coms, channeling the fashion, charm and inclusive message of the two films,” says Emily Björkeheim, head, H&M’s Design Divided.
Fans can also go on Instagram to step inside Lara Jean’s room via a 360-degree virtual experience filter. Fans can use this to see closeup details from the films.
The collection is available now.
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