H&M Debuts ‘Harry Potter’ Kids Collection

The fast fashion retailer has a little magic up its sleeve with its new kidswear release.
License Global

August 17, 2020

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Fast fashion retailer H&M has zoomed into the Wizarding World with the launch of its new kidswear collaboration, “Harry Potter” x H&M.

The “Harry Potter” x H&M kidswear collection brings together elements of Hogwarts and today’s fashion, with nods to the Wizarding World on each piece. The range includes tops, sweatshirts, hoodies, jeans, trousers, joggers and dresses for babies and accessories such as scarves, hats, socks and scrunchies. Along with the varsity-style Hogwarts school logos, fans can expect to see graphic prints of Harry’s snowy owl Hedwig and illustrations of the different Hogwarts houses, along with hoodies, tops, t-shirts and school stripes.

“We’re absolutely thrilled about this ‘Harry Potter’ collection – the magic of the stories is truly universal and continues to inspire so many kids (and adults!) today,” says Sofia Löfstedt, design head, kidswear, H&M. “Revolving around Hogwarts, we wanted to convey with this collection the joy and excitement of the Wizarding world and

also add fun touches such as some athletic-style graphics, illustrations of Hedwig the owl and gold embellishments. Created for ‘Harry Potter’ fans all over the world, this collection will certainly delight.”

The H&M kidswear “Harry Potter” capsule collection is available now in stores and online.

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