April 6, 2018
Set to launch on Nov. 5 in around 250 stores worldwide, as well as online, the collection will feature men's and women’s’ clothing and accessories.
“I want to talk to my generation: this is my main purpose as a designer,” says Olivier Rousteing, creative director, Balmain. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it.”
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,” says Ann-Sofie Johansson, creative advisor, H&M. “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct,sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise."
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