Hit Me Baby One More Time: The Hundreds Launches Britney Spears Collection

The “princess of pop” has a new collection with The Hundreds.

December 18, 2020

The Hundreds is releasing an apparel collection inspired by the “princess of pop,” Britney Spears.

“The Hundreds adores Britney Spears, like everyone else on Earth, and the opportunity to create this one-of-a-kind collection with Epic Rights, the licensing agent, was one we couldn’t pass up,” the company said in a statement. “The year 1999 feels like a century ago with all that’s happened since, but we still remember it like it was yesterday. So, it only made sense we’d focus on such a beautiful time when things were just simpler, and way more fun. Britney Spears was the soundtrack to that time in our lives. Whether you played her debut album on non-stop repeat in your Discman or just simply couldn’t escape the Diamond-certified classic anywhere you went, Britney left her mark on each and every one of us. This collection celebrates that colossal moment in time.”

The Hundreds dug into the Britney Spears archive to find iconic photos and graphics that best exemplified what they call her “living-legend”

status and created a line of t-shirts and hoodies. To celebrate 1999, The Hundreds brought back some of the most memorable pieces of that era, including puffy nylon pullover jackets, mock-neck fleeces and baggy football jerseys, all designed with Spears and her legacy in mind.

In the late ‘90s, Spears and many of her former “Mickey Mouse Club” castmates transitioned from child entertainers to full blown superstars. Spears went on to release two of the highest-selling albums of all time before she turned 20 and broke records in Las Vegas with her residency at Planet Hollywood.

The new Hundreds x Britney Spears collection is available on The Hundreds App or online shop, as well as The Hundreds Los Angeles, Calif. flagship on Fairfax and other select retailers worldwide.