Fruit of the Loom will create and market Angelina Ballerina girls’ packaged briefs available in sizes 4-8. Designs will be based on the new CG-animated look in the television program, “Angelina Ballerina The Next Steps,” which airs on PBS Kids.
“Kids love wearing their favorite characters–and no one does character underwear better than Fruit of the Loom,” says Stacey Reiner, vice president of licensing for U.S. and Canada at HIT Entertainment Global Brands. “The Fruit of the Loom brand is renowned for high quality, and we’re thrilled to partner with them to launch this category for Angelina Ballerina.”
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