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July 16, 2020
Grammy-award-winning hip-hop trio Naughty by Nature has unveiled a new capsule collection with Champion.
Proceeds will be donated to raise funds for the Cicely L. Tyson Community School of Performing and Fine Arts choir in their hometown of East Orange, New Jersey. Funds from the collection will provide new equipment, uniforms and teaching tools.
The limited-edition fashion line includes fitted and oversized t-shirts, hoodies, and hats detailing the mantra, "Champion by Nature," sold exclusively on NaughtyByNatureStore.com.
The elementary school choir performed a rendition of The Script's hit, 'Hall of Fame,' featuring will.i.am, for a music video while wearing "Champion by Nature" to conclude the school year. The rap trio—Treach, Vin Rock and DJ Kay Gee, East Orange New Jersey Mayor, Ted Green, school administrators and various Essex County city officials appear in the visual.
"There is a lot of negativity happening that can be frightening to our youth,” says Vin Rock, Naughty by Nature. “The lyrics to the remake of this song encourages kids to stay strong, and champion the future they deserve. We want everyone to know they can be great in whatever path they choose, by staying focused, and seeking out mentors who will empower them in healthy ways. Having diverse leaders who reflect their image from law enforcement, education, and the arts show up hard proves the community is in their corner.”
The collection is available now.
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