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Hi-Tec Sports, Tharanco Team for Performance Apparel

The apparel will offer built-in masks.

Apex Global Brands has announced that its subsidiary Hi-Tec Sports, in collaboration with Tharanco Lifestyles, will be launching a new patent-pending venture series of performance apparel with built-in-masks.

“We have addressed the next step of what our customers have been asking for by developing quality, comfortable clothing with a deployable mask option when necessary or desired,” says Bill Hackett, president, Tharanco Lifestyles. “Our goal with the venture series was to cross-pollenate fashion and function. When the mask option is activated, consumers have the option to insert a filter screen into the mask itself for personalized levels of protection. Our venture series range of products are comfortable, convenient and always stylish.”

The initial range of offerings featuring built-in face masks will soon be available for purchase on and will roll out nationally this fall.

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