Hi-Tec Sports, Tharanco Team for Performance Apparel 2

The apparel will offer built-in masks.

License Global

June 30, 2020

1 Min Read

Apex Global Brands has announced that its subsidiary Hi-Tec Sports, in collaboration with Tharanco Lifestyles, will be launching a new patent-pending venture series of performance apparel with built-in-masks.

“We have addressed the next step of what our customers have been asking for by developing quality, comfortable clothing with a deployable mask option when necessary or desired,” says Bill Hackett, president, Tharanco Lifestyles. “Our goal with the venture series was to cross-pollenate fashion and function. When the mask option is activated, consumers have the option to insert a filter screen into the mask itself for personalized levels of protection. Our venture series range of products are comfortable, convenient and always stylish.”

The initial range of offerings featuring built-in face masks will soon be available for purchase on hi-tec.com and will roll out nationally this fall.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like