New licensees join a growing program that includes Playmates for worldwide master toy (distributed by Giochi Preziosi in France, Spain and Italy), Atlantyca Entertainment for worldwide publishing and Mad Engine for T-Shirts in the USA and Canada.
“Following a strong launch last year across both TV and gaming, consumer products activity on Hero:108 is gaining even more momentum in 2011 and will be boosted by the launch of the second season,” says Brigitte Legendre-Benloulou, director consumer products at Moonscoop . “We already have some strong partners in place and welcome our new licensees in France and across Europe as we aim to further expand the presence of the brand this year.”
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