Sanrio’s Hello Kitty and cartoon cat Pusheen are launching a limited-edition collaboration, Hello Kitty x Pusheen.
The assortment features exclusive apparel, accessories, collectibles, stationery, housewares, health and beauty products, and plush.
“Hello Kitty has always believed ‘You can never have too many friends’ and we couldn’t be more excited for Pusheen to join her side,” says Craig Takiguchi, chief operating officer, Sanrio. “With both of our avid fanbases and the wide range of products designed for every occasion, these pop culture icons will encourage friends to come together and make even more everyday memories.”
Partners of the Hello Kitty x Pusheen collaboration include Hybrid for apparel; Loungefly for bags and small accessories; Taste Beauty for health and beauty care products; GUND for plush and slippers; Monogram for pins, bag clips and lanyards; Hamee for squishy toys and phone accessories; Stitch & Story for crochet kits and craft accessories; Blueprint for stationery; and Thumbs Up for housewares and figurines.
“It’s a dream come true to collaborate with Hello Kitty!” says Claire Belton, creator, Pusheen. “It’s been so much fun to work together and see everything come to life. I grew up loving Hello Kitty, so it feels like coming full circle.”
The Hello Kitty x Pusheen collection will be available on Sep. 3 at sanrio.com, select Sanrio boutique stores, and pusheen.com while supplies last. The collection will also be available at select specialty retailers such as Hot Topic, Claire’s, FYE, Barnes & Noble and IT’SUGAR later this Fall.