October 25, 2019
Hasbro and Super Heroic have announced a licensing agreement to launch NERF-branded kids’ apparel and footwear this August.
Designed for active play, the NERF x Super Heroic collection is an update to its lead footwear. The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette titled the JMPR v2 in two colors featuring a new alternative closure with elastic laces and a toggle system.
The footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers and t-shirts. The products will feature collaborative branding and individual pockets and compartments designed to hold NERF products.
“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” says Jason Mayden, chief executive officer and co-founder, Super Heroic. “As a child of the ‘90s, NERF represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with NERF to launch a collection that reminds us all, that if we can play together, we can live together.”
Super Heroic’s line will be available at select Foot Locker and Kids Foot Locker stores and online.
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