Hasbro and Asics Team for G.I. Joe Shoe Line

Hasbro has partnered with footwear brand Asics to launch a new shoe line inspired by G.I. Joe characters Storm Shadow and Snake Eyes.

License Global

February 22, 2019

Hasbro and Asics Team for G.I. Joe Shoe Line

Hasbro has partnered with footwear brand Asics to launch a new shoe line inspired by G.I. Joe characters Storm Shadow and Snake Eyes.

The limited-edition GEL-LYTE III shoes are complemented by a coordinating apparel and accessories line by New Era and Hex.

The collection is inspired by the rivalry between Storm Shadow and Snake Eyes, an epic chapter in the G.I. Joe story. The shoes feature the split tongue and Asics’ GEL technology cushioning, a silicone-like material that is designed to absorb shock and protect feet from high-impact strikes.

The black Snake Eyes model features a premium emblem, a crystal rubber outsole and reflective detailing with black leather. The white Storm Shadow shoe comes with a crystal rubber outsole that masks the character beneath and premium emblem detailing. The bottom of both shoe models feature an iced outsole revealing Zartan, a figure central to the Snake Eyes and Storm Shadow storyline.

“ASICS has a solid reputation of launching innovative designs to consumers

across the globe, and we are proud to bring G.I. Joe characters to life in an entirely original way,” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “We know fans and collectors will appreciate the care and detail Asics has taken in every aspect of the release from the shoe detailing to the packaging.”

The ASICS x G.I. JOE shoe line and coordinating apparel line is available exclusively at Foot Locker.