Hard Rock International has joined forces with Grown Up Licenses Limited on a collection of travel accessories.

License Global

May 16, 2019

1 Min Read

Hard Rock International has joined forces with Grown Up Licenses Limited on a collection of travel accessories.

The “On Tour” line will include luggage, soft bags and other accessories in a variety of sizes and colors. Hard Rock-licensed products from the partnership will be available this summer.

"As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader," says Mark Linduski, director, licensing, Hard Rock International. "This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style.”

The Hard Rock brand is no stranger to consumer product licensing deals. It recently partnered with Sobel Westex on a line of home goods for spas, hotels and cruise ships.

Read more about:

Hard Rock

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like