Hard Rock, Grown Up Licenses Team for Travel

The “On Tour” line will include luggage, soft bags and other accessories in a variety of sizes and colors. Hard Rock-licensed products from the partnership will be available this summer.

"As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader," says

, director, licensing, Hard Rock International. "This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style.”

The Hard Rock brand is no stranger to consumer

. It recently partnered with Sobel Westex on a line of home goods for spas, hotels and cruise ships.