“Fifty years ago, the modern Gay Rights Movement began, and today we are beaming with Pride,” says Rob Smith, founder and chief executive officer, The Phluid Project, via statement toFootwear News
. “It is a pleasure to have design partners like Happy Socks that understand self-expression and individuality and create for the gender spectrum.”
The Happy Socks collaboration follows other retail launches in celebration of Pride month including a Society6 accessories line inspired by the“L Word” sequel “Generation Q.”
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