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September 23, 2019
Happy Socks has teamed with MGM to launch a collection of Pink Panther footwear for an exclusive fall/winter 2019 collection.
Inspired by the 1964 film, the socks’ styles are a tribute to the cartoon character introduced in the movie. The apparel is highlighted by bright colors in line with the classic 1960s aesthetics of the film.
Happy Sock’s Pink Panther capsule features seven pairs of cotton crew socks, all available as singles. The collection also comes in three- or six-pack gift sets. Print designs include Pink Plunk Plink, Pink-A-Boo, Bomb Voyage, Smile Pretty, Say Pink, Jet Pink and Pink Panic.
The collection is available in Happy Socks’ brick-and-mortar concept stores, online at HappySocks.com and select retailers. MGM’s deal brokered was by WildBrain CPLG.
For MGM, the deal continues its licensing push for classic brands. The studio is working on an extensive licensing program ahead of the 45th anniversary of the Rocky franchise.
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