Hanna Andersson Launches Collaboration with Mo Willems’s CharactersHanna Andersson Launches Collaboration with Mo Willems’s Characters
Limited-edition collection brings beloved storybook characters to children's apparel.
January 14, 2025

Hanna Andersson, the children's apparel brand, has partnered with Hidden Pigeon Company (HPC) to create a new line of sleepwear and tees featuring beloved characters from Mo Willems's books. Willems, a celebrated author and illustrator, is known for books such as “Don’t Let the Pigeon Drive the Bus!” and the “Elephant & Piggie” series. With over 70 published works and multiple awards, his characters have become favorites for readers of all ages. The limited-edition collection showcases Willems’s iconic characters, The Pigeon, Elephant and Piggie, in playful designs.
The collaboration, brokered by HPC’s global licensing agent, Retail Monster, includes pajamas and graphic tees made from sustainable, durable and soft materials. The pieces are crafted using OEKO-TEX Standard 100 certified fabric dyes and certified organic cotton that meets Global Organic Textile Standards.
"We are so excited to partner with Hanna Andersson on this beautiful range of comfy and fun pajamas and tees featuring The Pigeon and Elephant & Piggie," says Tori Cook, senior vice president, franchise management and consumer products, HPC. "We are big fans of Hanna Andersson's commitment to superior quality and design, and these standout offerings will help kids cozy up and settle down in style as they read their favorite Mo Willems books."
"We are always on the lookout for stories and moments that light up our kids' lives," says Kara Carter, chief product officer, Hanna Andersson. "Mo Willems's books and playful characters do just that. They are favorites in so many of our households, and we've seen firsthand how much these books mean to our own families. We're thrilled to give parents and kids another way to celebrate and share in the joy these stories bring through this special collaboration."
The Elephant & Piggie x Hanna Andersson Collection is available now at Hannaandersson.com.
About the Author
You May Also Like