Hakuna Matata: ASOS Announces Lion King Collab

Everything the light touches in this new ASOS collaboration is inspired by the Lion King.

License Global

July 5, 2019

1 Min Read

ASOS has licensed The Lion King brand for its new apparel line inspired by the Disney franchise.

The new line will include sweatshirts, t-shirts, swimwear, accessories and leggings. Items will highlight characters and prints from the original Lion King animated feature when it launches in July.

Pieces will be available in women’s and men’s sizes. According to Marie Claire, some items in the collection will be available in Curve and Plus ranges.

ASOS’ line comes out in conjunction with the upcoming debut of the CGI live-action version of The Lion King. The Jon Favreau-directed retelling of the original film hits theaters July 19.

Read more about:

ASOSDisneyLion King

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like