Actress and entrepreneur Gwyneth Paltrow made a coy announcement via Instagram Friday about the opening of a retail location in Los Angeles for her lifestyle brand Goop. No other details were given except a picture of the storefront and a date for the opening–May 5-11.
Goop is only one part of Paltrow’s burgeoning lifestyle empire, which also includes the Tracy Anderson fitness brand.
The Instagram post:
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