As part of the deal, Carhartt merchandise is emblazoned with the Guinness logo and is meant to celebrate the working men and women of each company. The collection includes hats, beanies, shirts, hoodies and aprons for both men and women.
“United by hard work, our @GuinnessUS x #Carhartt gear is almost as tough as the South Side Irish Rugby Team. Grab yours, just in time for #StPaddysDay,” a representative for Carhartt said via the company’s Twitter account.
This isn’t the first time the two companies have teamed up. Last year, the brands came together to create the Guinness x Carhartt Labor Day Lager to raise money for Team Rubicon, a non-profit organization that mobilizes veterans, leveraging their skills and experience to help people before, during and after disasters and humanitarian crises. With the first collaboration, the two raised approximately $50,000 for the cause.
The newGuinness x Carhartt apparel collection is available now.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.