Guinness, Carhartt Toast to New Apparel

The beer company and workwear have brewed a line of merchandise.

License Global

March 13, 2020

1 Min Read

For St. Patrick’s Day 2020, Guinness beer has teamed with workwear brand Carhartt for a merchandise collection.

As part of the deal, Carhartt merchandise is emblazoned with the Guinness logo and is meant to celebrate the working men and women of each company. The collection includes hats, beanies, shirts, hoodies and aprons for both men and women.

“United by hard work, our @GuinnessUS x #Carhartt gear is almost as tough as the South Side Irish Rugby Team. Grab yours, just in time for #StPaddysDay,” a representative for Carhartt said via the company’s Twitter account.

This isn’t the first time the two companies have teamed up. Last year, the brands came together to create the Guinness x Carhartt Labor Day Lager to raise money for Team Rubicon, a non-profit organization that mobilizes veterans, leveraging their skills and experience to help people before, during and after disasters and humanitarian crises. With the first collaboration, the two raised approximately $50,000 for the cause.

The new Guinness x Carhartt apparel collection is available now.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like