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April 13, 2023
Streetwear designer and 424 founder and creative director, Guillermo Andrade, has been named creative advisor of the Leagues Cup for 2023. In the role, Andrade will create and consult on cultural and storytelling opportunities at the intersection of soccer, fashion, art and design.
Andrade will lead the design and development of limited-edition, co-branded capsule collections. The collections will feature significant moments surrounding the inaugural Leagues Cup. In this official Concacaf competition, all 47 clubs (18 from LIGA MX and 29 from MLS) will play in a World Cup-style tournament starting July 2023. Andrade’s product designs will be available in stadiums and third-party retail partners when the tournament kicks off on July 21.
“Teaming up with the inaugural edition of Leagues Cup is incredibly humbling and such a unique opportunity,” says Andrade. “It is beyond a honor – this is a childhood dream come true. I cannot wait to share my journey and how soccer saved my life.”
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