Guess Partners with Homeboy Recycling to Launch New In-Store Program

Initiative will help create jobs and training opportunities in Los Angeles and build a recycling solution.

April 20, 2022

Guess

This Earth Month, Guess is launching its in-store customer recycling program in partnership with Homeboy Recycling, a social enterprise. Homeboy Recycling is a mission-driven business that provides customers with reuse and recycling solutions, and employs people committed to transforming their lives after incarceration. Homeboy Recycling is housed within Homeboy Industries, a non-profit organization. While its core business focuses on IT asset refurbishment and recycling, through this partnership with Guess, Homeboy Recycling is launching a new category of services within the textile and apparel sector.

The Guess recycling program is available to customers at all its Guess, Guess Factory, Accessories and Marciano stores across the U.S. Customers can bring in 5+ clothing items of any brand to any Guess store and receive a 15% discount on their next full-priced qualifying purchase. Items will then be sent to Homeboy Recycling to be sorted and processed for repair and resale, upcycling and recycling.

“Our

partnership with Homeboy Recycling creates a pathway toward the development of more sustainable products,” says Carlos Alberini, chief executive officer, Guess. “This initiative represents another strong step toward our Vision Guess commitment to develop more circular business models. The Guess partnership with Homeboy Recycling creates economic opportunities for our Los Angeles community and offers a solution for apparel and textile waste.”

“For Homeboy Recycling, our focus is to develop businesses that create jobs and meaningful training opportunities in our community,” says Chris Zwicke, chief executive officer, Homeboy Recycling. “After careful research and a pilot program with Guess, Homeboy Recycling is thrilled to announce this new line of business. We learned that this type of program is aligned with the skill set of our workforce and fills a significant need for industry. We look forward to continuing this partnership and working with the industry to address textile waste.”