License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Guess, FriendsWithYou Release Capsule Collection

guesscloud.png
The fine art collaborative has teamed with the denim brand for a new collection.

Guess has partnered with fine art collaborative FriendsWithYou to create a line of men’s and women’s jackets and sweatshirts.

The five-piece collection features FriendsWithYou’s signature character, Little Cloud. It includes a men’s reversible nylon jacket with rainbow stripes on one side with yellow on the other side, while another men’s jacket and a sweatshirt include a Little Cloud print. For women, there’s a faux fur jacket in baby pink with Little Cloud on the back.

FriendsWithYou aims to spread positivity, peace and joy through their collaborations. Their immersive installations and interactive artworks have resulted in multiple collaborations that Guess has admired in the past, leading to the Guess x FriendsWithYou collab.

“Whether it’s been collaborating for J Balvin and his tour or some of our latest works in progress, the energy and aesthetics always feel unforced and complementary to each brand involved,” Nicolai Marciano, brand partnership director, Guess, told Sourcing Journal.

The new collaboration is available now.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish