GUESS? Announces New J Balvin Campaign

New collection is inspired by Balvin’s documentary, “The Boy from Medellin.”
License Global

May 5, 2022

GUESS

GUESS Originals welcomes J Balvin back for the GUESS Originals x J Balvin Amor Collection. Inspired by Balvin’s documentary “The Boy from Medellin,” the collection ties into the GUESS DNA of iconic graphics and elevated fabrics while incorporating a deeper emphasis on Balvin’s life and journey with mental health. The collection will be available May 12 on

Guessoriginals.com

and select GUESS stores. 

“We've been collaborating for a couple of years now,” says Balvin. “The chemistry is great. We have more than a business partnership, it’s a friendship – it's like my family working with Nicolai and GUESS. This newest collab is all about peace and love – that’s what we need right now.” 

Items from the collection are imprinted with the universal message of “amor y paz” or “peace and love.” “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honoring GUESS’s heritage of provoking a sense of celebration,” says Nicolai Marciano, director, brand partnerships,

GUESS Originals. “The collection features a universal design language rooted in bright colors, peace and love – especially self-love.” 

The collection offers a mix of vibrant and pastel colors in a variety of hues, with graphics such as swirl stripes, hearts and clovers. While staying true to the brand’s DNA, the men’s collection features a new take on the GUESS Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp shirts that pair with coordinating swim trunks. Core pieces like the denim trucker jacket and carpenter pant were enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic shirts, coordinating swimsuits and tops and various matching sets.  

This collection pushes the importance of mental health for all and includes a variety of men’s and women’s pieces along with select children’s styles. 

 

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