Gucci, Disney Ring in 2020 with Chinese New Year Collection

Gucci will celebrate the Year of the Rat with the world’s most famous rodent: Mickey Mouse.
License Global

January 2, 2020

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This year marks the Year of the Rat, and to celebrate, Gucci has tapped the most famous rodent on the planet to make an appearance in the collection: Mickey Mouse.

The collection, which is now available online and in store, offers men’s and women’s apparel, small leather goods, footwear, scarves, timepieces and jewelry. The capsule mixes Gucci’s signature prints with Mickey Mouse’s image and will be running for the next two weeks.

For this capsule collection, a new Mini GG Supreme canvas with a Mickey Mouse print has been introduced. Items such as slip-on sneakers, luggage sets, mini backpacks and more will feature the print for the collection. Hard guitar cases have also made the lineup for the capsule.

The units will be available in 28 international locations throughout January, starting from the Gucci Pin outpost in Hong Kong’s Canton Road, which was unveiled at the start of the month.

For most of the openings, a customized pin with Mickey Mouse will mark the locations on Google Maps and

on the company’s store finder tool. The pop-up stores will also act as an enchanted mirror, showing Mickey’s ears on screen to offer selfie opportunities for clients and passers-by. Along with in-store purchases, the entire collection has been made available on the Gucci app as well.

This isn’t the first time Mickey has made an appearance on Gucci gear. In addition to the Chinese New Year collection, the renowned cartoon character has been featured in the spring 2019 and resort 2020 lineups.

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