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Groovy Chick Launches on ASOS

Organic cotton clothing has been launched through Groovy Chick at ASOS.

Bang on The Door’s Groovy Chick Organic has hit ASOS. Daisy Street is the licensee supplying ASOS.

A range of 100 percent organic cotton t-shirts have launched on ASOS with organic cotton hoodies and organic cotton sweatshirts to follow in the range.

“Putting the deal together has been tough, firstly insisting on the organic route and being prepared to relinquish margins for the sake of the environment,” says Andrew Levy, licensing director, Bang on The Door. “Not only have we insisted on organic product, but we have reduced packaging by using a sticker in the product pack. Early sale indications are extremely positive demonstrating the enduring appeal of Groovy Chick and her new generation of fans.”

Those interested can purchase the products now on ASOS.

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