Sponsored By

Groovy Chick Launches on ASOS

Organic cotton clothing has been launched through Groovy Chick at ASOS.

License Global

September 25, 2020

1 Min Read

Bang on The Door’s Groovy Chick Organic has hit ASOS. Daisy Street is the licensee supplying ASOS.

A range of 100 percent organic cotton t-shirts have launched on ASOS with organic cotton hoodies and organic cotton sweatshirts to follow in the range.

“Putting the deal together has been tough, firstly insisting on the organic route and being prepared to relinquish margins for the sake of the environment,” says Andrew Levy, licensing director, Bang on The Door. “Not only have we insisted on organic product, but we have reduced packaging by using a sticker in the product pack. Early sale indications are extremely positive demonstrating the enduring appeal of Groovy Chick and her new generation of fans.”

Those interested can purchase the products now on ASOS.

For the latest news in licensing from companies in this category, click here.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like