Google has joined forces with Luxottica Group to design, develop and distribute a new breed of eyewear for its Glass program.

The strategic partnership will see the two companies work together to create innovative wearable devices. The partners plan to pair high-tech developers with fashion designers and eyewear professionals to create Glass products that straddle the line between fashion, lifestyle and technology.

Luxottica also announced that two of its biggest brands–Ray-Ban and Oakley–would be a part of the collaboration with Glass, with details to come at a later date.

“We have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications,” says Andrea Guerra, chief executive officer, Luxottica Group. “Seeing such a future, over the last years, Luxottica invested heavily in building-out our technology platforms and digital solutions to combine with our products excellence. We believe that a strategic partnership with a leading player like Google is the ideal platform for developing a new way forward in our industry and answering the evolving needs of consumers on a global scale.”

"Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today," says Astro Teller, vice president, Google and head of Google X. "We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market.”