Goodyear has officially launched its first line of men’s footwear by SCL Footwear Group NYC in the U.S.

In a deal led by IMG, Goodyear’s licensing agent, the footwear line is now available at major retailers across the U.S. including Nordstrom, Shoe Buy, Amazon and Orva Shoes.

“We have tested the market over the past few months by trialing a soft launch in the U.S.,” says Lee Lemon, president of sales, SCL. “The positive feedback from consumers and retailers alike has meant we now feel ready to officially launch into the market.”

The first products, a work and safety shoe line, are inspired by the core Goodyear brand attributes of technical innovation, durability and extreme weather performance.

“The Goodyear-licensed products include an extensive range of high-quality footwear, clothing and accessories,” says Fabrice Faurie, vice president, licensing, IMG. “We are delighted that this first footwear line has now been launched and are excited by the rollout in the U.S. of the broader range, including casual styles and racing inspired models.”

“When it comes to footwear, Goodyear’s commitment to quality, reliability and durability naturally transfers well to the products,” says Nancy Ray, director, licensed products, the Goodyear Tire & Rubber Company. “Goodyear began making footwear in 1901, and the soles of these products provide a parallel with Goodyear tires, as grip, traction and durability have been central to the design principles of the footwear.”