Tire manufacturer makes a retail statement in Beijing with its footwear line.

ASIA- The Goodyear Tire & Rubber Company has opened its first mono-branded footwear store in Beijing, China.

Located on one of the most popular shopping streets in Beijing, Wangfujing, the store opening is a key part of the expansion plans for Goodyear’s officially licensed products and follows the entry of the brand’s footwear line in the Chinese market.

The Beijing store is the first of many stores planned for the region, with a second outlet scheduled to open in Qingdao later this summer.