The Gold Toe sock brand is kicking off its 80th year in business with plans to enter the footwear category.

The brand plans to debut its first line of slippers for men and women this month. 

"Few American brands have stood the test of time as Gold Toe. We've rolled with the whims of cultural and lifestyle changes, and adapted to the ever-evolving dictates of fashion–from three-piece suits and bell-bottoms to leisure suits and casual Fridays," says Trish McHale, vice president of marketing, Gold Toe. "It's been a remarkable history, but we've made it clear that we don't live in the past. Our styles, colors and innovation will continue to make us 'the best socks on two feet' for the next 80 years."

To promote its anniversary, Gold Toe is hosting an 80 Days of Gold Toe contest on its social media platforms, where it will award weekly product giveaways and a grand prize of a $1,500 wardrobe makeover. The campaign will highlight the brand over the years via vintage styles and old ads, as well as spotlight new styles and fashion tips for the Gold Toe wearer.