British heritage sports brand Gola is bringing a new line of apparel to the market with the European division of the Global Brands Group and IMG.
The British sports brand, which was founded in 1905, will release a line of kids sports and sleepwear and adult fashion and lifestyle apparel will arrive in select retailers across Europe next year.
“Gola is an iconic, beloved British brand that has built its reputation over 115 years,” says Eno Polo, president, Europe, Global Brands. “We’re thrilled to be partnering with the brand and leveraging our expertise and resources throughout Europe at every stage of development, from concept and design right through to sourcing, manufacturing, distribution and marketing. This new collection stays true to Gola’s origins as a heritage sports brand, while offering contemporary authenticity and wearability.”
“Our customers expect the best combination of quality, heritage and on-trend design and this new apparel collection delivers all of that,” says Tony Evans, managing director, Gola. “We’re extremely pleased to be partnering with Global Brands to launch this new range that builds on our sportswear pedigree with up-to-date styles that will appeal to both new and existing Gola fans.”
“We are excited about this collaboration between Gola and Global Brands, and to be combining Gola’s unique style with the latest fashion trends for the brand’s first European-wide apparel collection,” says Natalie Horne, associate vice president, licensing, IMG. “We have no doubt the new collection will be very popular.”