Post Malone launches new fashion line inspired by classic Bud Light advertisements.

License Global

August 2, 2019

1 Min Read

Bud Light has partnered with Grammy-nominated artist Post Malone to launch a line of collaborative merchandise.

The line will be exclusively available on PostMalone.com later this month. It will feature unisex streetwear items that take inspiration from Malone’s unique style and Bud Light’s heritage. Key pieces will include:

  • Baron the runaway Clydesdale from the first-ever Bud Light ad on a cotton twill jacket;

  • Acid-wash printed premium denim;

  • Vintage western cowboy printed tees inspired by a 1996 Bud Light rodeo campaign;

  • Emblematic Anheuser-Busch hoodies and

  • Bud Light sweatpants.

“Post has such a unique style. He’s an artist who is truly comfortable with himself, and that’s one of the many reasons so many people love him,” says Shana Barry, director, experiential, Bud Light. “We have always thought about launching a merch collection but doing it with an artist that we’ve watched grow over the years makes it so much more special. We love that Post and his team were able to take some classic and iconic Bud Light imagery and infuse it into the collection that we hope people love.”

This marks the second apparel partnership this year for the Bud Light brand. The brand was recently licensed to Poetic Brands for a line of apparel for adults.

Read more about:

Anheuser Busch

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like