Gloria Vanderbilt Renews Licensing Partnerships

The Brand Liaison made the licensing deals.
License Global

February 9, 2021

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Designer denim brand Gloria Vanderbilt continues to expand its licensing programs by announcing the renewal of its licensing partnerships with Panties Plus, JV Apparel and Piege Group for intimates, sleepwear and loungewear. 

Since renewing licensing initiatives in 2017, One Jeanswear Group has expanded the Gloria Vanderbilt brand through licensing in virtually all major categories with Gloria Vanderbilt-branded products found at more than 6,000 retail doors in every channel of distribution, including Kohls, JC Penney, Beall’s, Belk, Boscovs, Stage, Burlington, Costco, Ross, TJ Maxx and Marshalls, as well as the No. 1 denim brand ranking on Amazon.com.

All of the licensing deals were created by The Brand Liaison as licensing agent for Gloria Vanderbilt. Currently, The Brand Liaison is actively seeking new partners for several categories, including children’s apparel, hosiery, outerwear, cold weather accessories and home goods.

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