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April 6, 2018
Online retailer Gilt, in partnership with Celebrity Cruises and Starboard Cruise Services, will debut its first onboard pop-up shop experience, Gilt at Sea.
The eight-week pop-up shops will feature a mix of designer brands, on-trend assortments and other resort styles for passengers aboard the Celebrity Reflection and Celebrity Silhouette cruise ships. The stores will also host onboard events, invite-only trunk shows and more.
The Gilt at Sea shops also represent the e-retailer’s second foray into brick-and-mortar, following the March 2016 opening of a shop within Saks Off 5th in New York.
"Gilt is constantly seeking new and inventive ways to bring the best brands and best values in fashion to our customers, wherever they are–now even at sea," says Jonathan Greller, president, Gilt. "Our New York store, which opened earlier this year, has been a lab for retail innovation and these two new shipboard shops continue to evolve the Gilt model into an exciting new format. Gilt at Sea is an opportunity to create a unique shopping destination for vacation travelers aboard two of the most impressive cruise ships in the Caribbean."
Gilt at Sea will be available aboard the Celebrity Reflection and Celebrity Silhouette cruise ships, Dec. 3 to Jan. 29.
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