Ghostbusters Gets Hip

Sony Pictures Consumer Marketing has partnered with hip-hop artist and entrepreneur Nas to create a new Ghostbusters-inspired fashion collection.

April 6, 2018

1 Min Read

New Era, FILA, Monster and more on board for themed fashion collection.

Photograph via Hypebeast's Instagram

Sony Pictures Consumer Marketing has partnered with hip-hop artist and entrepreneur Nas to create a new Ghostbusters-inspired fashion collection.

The Nas x Ghostbusters collection will be supported by six brands including New Era for caps, FILA for footwear, Monster for headphones, Italia Independent for eyewear, Tokyobike for bikes and streetwear from Nas’ personal clothing line, HSTRY.

“The Nas x Ghostbusters collection takes our Ghostbusters collaborations to the next level,” says Mark Caplan, senior vice president, global consumer products, Sony Pictures Entertainment. “There’s no bigger Ghostbusters fan than Nas–he grew up with the franchise–and, along with these iconic partners, has done a great job of interpreting the characters and movies into these amazing, fashion-forward products. The collaboration was not only a natural fit between these brands, but an opportunity to add a modern, high-end twist to Ghostbusters.”

Hypebeast will exclusively unveil the collection online at Hypebeast.com with a behind-the-scenes video and lookbook that will show Nas modeling the clothes.

Afterward, the collection will launch at the French retailer Colette. The store will promote the line through themed window displays and takeover of the water bar, as well as a launch event, hosted by Nas, May 17.

The collection will also be sold at Ron Herman in Los Angeles, Calif. Ron Herman will celebrate the line with a launch event hosted by Nas, May 14.

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