Geneva Watch Group Partners with Marquee

GLOBAL—Geneva Watch Group has inked a global partnership with Marquee Brands that will see both companies collaborate on time pieces for BCBGMAXAZRIA and BCBGeneration.

April 6, 2018

Geneva Watch Group Partners with Marquee

Marquee Brands will help to design and distribute a new line of women’s accessories.  


Marquee Brands acquired the BCBGMAXAZRIA and BCBGeneration brands in



Under the terms of the agreement, Geneva Watch Group and Marquee Brands will work together to design and distribute the line of women’s watches.

The collections will be available at BCBGMAXAZRIA stores, and select retailers worldwide in the fall.

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