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Gap Nabs Yeezy Collaboration

The two have struck a 10-year deal for a Gap x Yeezy apparel line.

License Global

June 26, 2020

1 Min Read
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Kanye West is bringing his Yeezy brand to customers around the world through a new partnership with the Gap brand. The Yeezy Gap line is expected to appear in Gap stores and Gap.com in 2021.

This partnership brings the relationship between West and Gap full circle, as West worked in a Gap store as a teen growing up in Chicago.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” says Mark Breitbard, global head, Gap.

Under West’s creative direction, the Yeezy design studio will develop the new line to deliver basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West’s design vision will extend to Yeezy Gap expressions in Gap stores and digital channels over time.

West maintains sole ownership of the Yeezy brand and Gap Inc. maintains sole ownership of the Gap brand. This new apparel partnership furthers the size and scope of the Yeezy business, building on the success of Yeezy footwear.

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GapKanye WestYeezy

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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