This partnership brings the relationship between West and Gap full circle, as West worked in a Gap store as a teen growing up in Chicago.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” says Mark Breitbard, global head, Gap.
Under West’s creative direction, the Yeezy design studio will develop the new line to deliver basics for men, women and kids at accessible price points, with the creative process just getting underway. Additionally, West’s design vision will extend to Yeezy Gap expressions in Gap stores and digital channels over time.
West maintains sole ownership of the Yeezy brand and Gap Inc. maintains sole ownership of the Gap brand. This new apparel partnershipfurthers the size and scope of the Yeezy business, building on the success of Yeezy footwear.
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