Gap, Disney Announce Limited-Edition Product Drops

Gap and Disney have announced an expansion of their long-standing relationship with new apparel collaborations that combine classic Gap products and Disney characters. The limited-edition collections will be seasonal and differentiated from the core Gap x Disney product with elevated, style-forward designs that feature an expansive range of items. Beyond these capsule collections, Gap will continue to sell Disney graphics apparel for the entire family. 

The first limited-edition product drop will be the Gap x Disney Collegiate collection, an offering of ’90s varsity-inspired apparel and accessories featuring classic Mickey & Friends characters and Gap’s signature logo. 

The patchwork varsity prints, offered in various styles for all ages, capture the essence of this collection through preppy colors and collegiate fonts. The Gap x Disney Denim Big Shirt features the full Mickey & Friends cast of characters on the back and embroidered detailing on the pocket. The collection also includes matching fleece sets and mix-and-match denim styles featuring Mickey prints. 

“We are continuing to build upon our long-standing relationship with Gap by fusing our creative energies to deliver a more stylized product offering that features Mickey & Friends and other beloved Disney franchises,” says Paul Gitter, executive vice president, global brand commercialization, Disney Consumer Products. “Starting with the Mickey & Friends Collegiate collection, customers will be captivated by the blend of Disney’s iconic characters with timeless Gap style, creating must-have looks that resonate with today’s audiences.” 

“It has been inspiring to bring two powerful brands together to create the Gap x Disney Collegiate collection for our customers with an elevated, style-forward point of view,” says Fabiola Torres, chief marketing officer, Gap. “After nearly 10 years of a successful partnership, we are turning up the heat with this drop that represents the next phase in our collaboration and offers looks for the whole family that champion original style.”