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Game On: ‘Ninja’ Partners with Adidas

Game On: ‘Ninja’ Partners with Adidas

Video game influencer collabs with Adidas in latest licensing deal.

Video Gaming influencer “Ninja” has announced a new collaboration with Adidas.

In a video posted to his Twitter page, Tyler “Ninja” Blevins shared a sneak peak of the partnership. While no details on the deal are currently available, Adidas released a statement to The Verge, saying the alliance could lead to products “in either the physical or virtual world.”

“There’s never been a better time to blur the lines between the cultures of gaming and fashion,” says “Ninja” in a statement posted on the Adidas website.

“Ninja” is no stranger to licensing and product collaborations. The esports celebrity has previously inked deals with brands such as Zuru and Redbull.

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