FUBU Signs North America Master Apparel License

As part of the new license agreement, Amrapur has launched a new FUBU website with direct-to-consumer e-commerce products, as well as offering full collections of apparel and accessory products placement at major retailers in department stores, off-price and specialty channels. The new website, FUBU.com, showcases all-new collections of men’s and women’s apparel with a renewed sense of spirit, community and quality.

“Over the past decade we have focused on limited-edition releases and collaborations with other brands, but when I saw the vision of the team at Amrapur and they shared their design ideas, I knew this would be a great company to team up with as our master apparel partner” says John. “We know they will continue the great tradition of the FUBU brand.”

FUBU is currently enjoying a renewed enthusiasm for the

“FUBU remains an active voice for the community and the culture and will continue to be a beacon for equality and human rights for all,” says J. Alexander Martin, co-founder and executive vice president (also creative director and oversees all aspects of design), FUBU.