To celebrate 40 years of the Funyuns brand, Frito-Lay North America and ACF Global will extend its lifestyle brand with a Funyuns junior's and men’s apparel line, in a deal brokered by Phenixx Marketing Group.

Funyuns’s licensing program will include apparel, room decor, novelty cosmetics, hair accessories and retro games. The range will hit retail this holiday season at specialty, boutique and department stores.