September 10, 2020
streetwear clothing brand today is unveiling a new limited-edition capsule collection.
“Very rarely do television programs have such a significant cultural impact 30 years after its release, but to generate this type of excitement in 2020 is really a testament to the fans,” says DJ Jazzy Jeff, a star of the series. “This is really a celebration of a legacy, and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.”
The 30-piece unisex collection – known as the “30th Anniversary” – features an array of apparel and accessories, including jackets, tees, sweatshirts, sweatpants, hats, masks, bags and more, all of which are inspired by The Fresh Prince himself, Will Smith, along with his music partner, DJ Jazzy Jeff. The collection pays homage to Smith’s Philadelphia roots as well as staples of his Bel-Air experience in the show, such as starring on the Bel-Air
The nostalgic capsule comes out exactly 30 years to the day that the pilot “The Fresh Prince of Bel-Air” first premiered on television on Sept. 10, 1990.
The limited-edition collection will be available exclusively on the newly-launched Fresh Prince online store:
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