French Kids' Retailer Catches Pokémon Apparel

The Pokémon Company International and French children’s brand La Compagnie des Petits have teamed up to create a new Pokémon-themed fashion collection for boys and girls.

April 6, 2018

French Kids' Retailer Catches Pokémon Apparel

The year-long collaboration will also include an additional apparel line, which will launch this fall.

The Pokémon Company International and French children’s brand La Compagnie des Petits have teamed up to create a new Pokémon-themed fashion collection for boys and girls.

The new range will include more than 20 different products–including t-shirts, sweatshirts, bottoms, shorts, cardigans, hoodies, pajamas and accessories–and will feature popular Pokémon characters such as Pikachu and Eevee.

La Compagnie des Petits’ upcoming Pokémon collection will be promoted in stores, beginning May 2, and will launch across France, Belgium and Luxembourg on May 12.

The year-long collaboration will also see the French retailer launch a separate Pokémon collection this fall.

“We are delighted to be teaming up with La Compagnie des Petits for this major collaboration, which will cement Pokémon’s fashion profile in France and the surrounding countries,” says Mathieu Galante, senior market development manager, Europe, The Pokémon Company International. “Pokémon’s apparel ranges are flourishing across Europe at

the moment, and this collaboration follows hot on the heels of highly successful partnerships with Zara and Undiz.”

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