Fred David Inks Sealy Sleepwear Deal

The sleepwear is engineered specifically to increase comfort.
License Global

April 29, 2021

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Fred David has announced that it has signed a long-term licensing agreement with Tempur Sealy International to extend the Sealy brand into the sleepwear, loungewear and accessories categories, in a deal brokered by IMG.

Sealy Sleepwear is slated to launch in spring 2022 and will be sold in select department stores, e-commerce channels and specialty retailers throughout the United States and Canada.

The Sealy Sleepwear and Loungewear collections will include sets, coordinates, separates, robes and accessories. Each style is engineered to increase airflow and comfort while in bed.

“Sealy is the number one bedding brand in the U.S. and a leader in the sleep industry,” says Andy Kirstein, president and chief executive officer, Fred David. “Sealy represents our focus to grow with the best and most influential partners. As we continue to deepen our brand assortment, we view the addition of Sealy as a step towards strengthening our licensed business.”

The assortment will expand to include men’s and

women’s loungewear and sleep accessories by fall/holiday 2022.

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