Forever 21 Teams Up With Baby Phat and Phat Farm

Both brands are channeling a Y2K Christmas.

License Global

November 29, 2022

1 Min Read
Kimora Lee Simmons alongside her daughters, Ming Lee Simmons (L) and Aoki Lee Simmons (R).
Kimora Lee Simmons alongside her daughters, Ming Lee Simmons (L) and Aoki Lee Simmons (R).Forever 21

Forever 21 has launched a limited-edition holiday collaboration with Baby Phat and Phat Farm. 

The Baby Phat collection was curated by Kimora Lee Simmons, the brand’s chief executive officer and creative director, as well as her children Ming Lee and Aoki Lee. The Phat Farm launch marks the brand’s re-emergence and introduction to a new generation. 

“Since Forever 21 customers love our collabs, we’re excited to debut the exclusive Baby Phat winter collection and also re-introduce our Phat Farm brand just in time for the holidays,” says Kimora Lee Simmons, chief executive officer and creative director, Baby Phat. 

The collections include an array of sweaters, miniskirts, snow suits, sleepwear, accessories and more, ranging in sizes of up to 3XL.  

Read more about:

Forever 21

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like