Forever 21 Gets Sweet Hershey Collection

Tasty collection includes items inspired by Reese’s, Jolly Rancher and York.
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License Global

November 6, 2019

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Forever 21 has launched an apparel holiday capsule collection with The Hershey Company.

The line includes Hershey’s top brands, including Reese’s, Jolly Rancher, York and the company’s namesake, Hershey’s. Products from the line include a variety of styles across women’s and men’s clothing as well as accessories for the holidays. Forever 21 will launch graphic hoodies, crop tops, onesies and oversized pillow sets as part of the deal.

“The Forever 21 x Hershey’s holiday collection is the perfect pairing of sweet and stylish for this holiday season,” says Ernie Savo, senior director, global licensing, The Hershey Company. “Bringing our iconic brands to life beyond the candy aisle and into the world of fashion through our collaboration with Forever 21 drives holiday spirit and connection with our fashion-forward, savvy consumers.” 

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