Forever 21 Gets Sweet Hershey Collection

Tasty collection includes items inspired by Reese’s, Jolly Rancher and York.

License Global, Content Editor

November 6, 2019

1 Min Read
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Forever 21 has launched an apparel holiday capsule collection with The Hershey Company.

The line includes Hershey’s top brands, including Reese’s, Jolly Rancher, York and the company’s namesake, Hershey’s. Products from the line include a variety of styles across women’s and men’s clothing as well as accessories for the holidays. Forever 21 will launch graphic hoodies, crop tops, onesies and oversized pillow sets as part of the deal.

“The Forever 21 x Hershey’s holiday collection is the perfect pairing of sweet and stylish for this holiday season,” says Ernie Savo, senior director, global licensing, The Hershey Company. “Bringing our iconic brands to life beyond the candy aisle and into the world of fashion through our collaboration with Forever 21 drives holiday spirit and connection with our fashion-forward, savvy consumers.” 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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