Footaction has announces its multi-year partnership with artist and entrepreneur B. Simone.
Through this partnership, Footaction will launch exclusive product collections, activations and ongoing content franchises for women.
"Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans," says Patrick Walsh, vice president and general manager, Footaction. "During a time of uncertainty for youth, she is the embodiment of persevering through life's challenges and manifesting your dreams."
. This launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to B. Simone's "Babygirls" and her birth year, 1990.
"I shopped at Footaction in high school and I still find some of my favorite pieces here today. It's a dream come true to be collaborating with such an amazing brand … it feels surreal," says B. Simone. "This capsule is for my 'Babygirls' to feel comfortable no matter what the day holds."
B. Simone's apparel assortment will be exclusively available online and in select Footaction stores nationwide.