Footaction, B. Simone Launch Exclusive Women’s Collection

B. Simone co-develops apparel brand in partnership with Footaction, a first for the lifestyle retailer.

License Global

November 23, 2020

1 Min Read
Footaction, B. Simone Launch Exclusive Women’s Collection .png

Footaction has announces its multi-year partnership with artist and entrepreneur B. Simone.

Through this partnership, Footaction will launch exclusive product collections, activations and ongoing content franchises for women. 

"Footaction is focused on supporting Black Entrepreneurs, and we are excited to partner with B. Simone on her journey to inspire her fans," says Patrick Walsh, vice president and general manager, Footaction. "During a time of uncertainty for youth, she is the embodiment of persevering through life's challenges and manifesting your dreams." 

. This launch features black tees, hoodies, crewnecks, joggers and leggings with colorful gradient graphics paying homage to B. Simone's "Babygirls" and her birth year, 1990. 

"I shopped at Footaction in high school and I still find some of my favorite pieces here today. It's a dream come true to be collaborating with such an amazing brand … it feels surreal," says B. Simone. "This capsule is for my 'Babygirls' to feel comfortable no matter what the day holds."

B. Simone's apparel assortment will be exclusively available online and in select Footaction stores nationwide.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like